Jon Hesse

I am supporting the Roseville Salvation Army in the L5 Investments Capital Cup and I need your help.
**Please note the Salvation Army Mightycause sites are managed by the Long Beach Red Shield, but all proceeds for this fundraiser are going to the Roseville chapter. 

This September, I'll be competing in the L5 Investments Capital Cup, Sacramento's premier charity golf tournament, and I'm asking for your support.

I'm golfing for the Salvation Army Roseville with a bold goal: raise $50,000 to support programs that truly change lives.

• The food pantry
• Utility and rent assistance
• The Angel Tree program
• The humble, often unseen, day-in-day-out work that transforms families

How You Can Help

Your donation—whether $25 or $2,500—makes a real difference. Together, we can reach that $50,000 goal and ensure that no family in our community goes without the help they need.

Why This Matters So Much to Me

Let me tell you why I'm so passionate about raising money for the Salvation Army—and why your support means everything.

In 1987, I was just a young boy in Auburn, California, when our family hit rock bottom. My mom was doing everything she could to keep us afloat, but some months were tougher than others. During one particularly brutal stretch, a neighbor gently suggested she reach out to the Salvation Army for help.

She'd never heard of them before—but she was desperate and determined.

That day at the Auburn Corps changed everything. We weren't met with bureaucratic hurdles or judgment. We were met with compassion. Real compassion. And tangible solutions.

I still remember walking into that thrift store, tense and embarrassed. But the staff welcomed us with open arms. They took us to the food pantry, let us kids pick out "goodies" while my mom stocked up on essentials. We picked out much-needed clothing and were even gifted a few toys. The Corps Captain helped arrange payment for our overdue electric bill—the main reason we were there in the first place.

When we got back into the car, my mom wept. Tears of gratitude. Of answered prayers.

That moment stuck with all of us. And we never forgot it.

Giving Back

We gave back however we could: volunteering to serve Thanksgiving meals, ringing bells during Christmas, donating clothes and toys we'd outgrown, and tossing extra cans into food donation bins. It taught us to be thankful—but even more, it taught us to be watchful, looking for ways to help our neighbors and serve our community.

In the early 2000s, I met my wife Laura—and discovered she had her own heart for the Salvation Army. Together, we were a perfect match for a lifetime of service. As a family, we began volunteering and eventually joined the Roseville Advisory Board in 2020. In 2021, I accepted the role of Chairman.

Now, our two kids serve alongside us. We pray they never face the kind of need I once did—but we also pray they grow up with hearts full of compassion, generosity, and a deep love for their community.

The Full Circle Moment

Ironically, I received my first set of golf clubs from the Salvation Army thrift store—the same organization I'm now competing to support.

This is more than just another golf event for me. It's a chance to raise real money for real impact. It's my opportunity to give back in a big way to the very same programs that once supported my family.

Every dollar raised goes directly to supporting families in our community who are facing the same challenges my family once did. Your support helps ensure that when someone walks through the doors of the Roseville Salvation Army, they're met with the same compassion and tangible solutions that changed my life nearly four decades ago.

This is my chance to come full circle—and with your help, we can make a real difference together.

About the L5 Investments Capital Cup

The Capital Cup is Sacramento's premier charity golf tournament where community leaders compete to raise money for their chosen charities. The tournament has raised more than $18 million over its history.